Who Makes Vizio Tvs And Where Are They Made?

Vizio is one of the most popular brands for affordable smart TVs in North America. However, many consumers are still unclear about who manufactures Vizio TVs and where the production occurs. This article aims to shine a light on Vizio’s history and ownership structure, as well as its manufacturing partners and facility locations worldwide.

Did you know Vizio started as a small unknown brand but is now a major player in the TV market? Their rise was made possible through strategic relationships with electronics giants in Asia. Delving into Vizio’s story provides insights into how an American brand can succeed on a global scale without owning factories of its own.

Vizio was founded in 2002 in California by Asian immigrants seeking to offer budget-friendly TV options to consumers. They soon gained popularity for providing large screen sizes and smart capabilities at low prices compared to competitors. By outsourcing manufacturing and pursuing economies of scale, Vizio was able to rapidly expand and capture significant market share in North America in its first decade.

A Brief History Of Vizio TVs

A Brief History Of Vizio TVs

Vizio was founded in 2002 by Vietnamese American businessman William Wang and Indian American businessman Kaushal Mehta in Irvine, California. They started by selling inexpensive laptop components but soon switched to affordable flat-panel LCD TVs as that product category began taking off in the mid-2000s.

Vizio gained popularity amongst budget-conscious consumers by offering good picture quality at low prices compared to competitors. This allowed them to rapidly capture market share in North America. By outsourcing manufacturing to partners in Asia who glue manufactured their panels, Vizio was able to keep costs low. By 2010, Vizio had become the largest privately held American consumer electronics company.

Who Manufactures Vizio TVs?

While Vizio designs and markets TVs under their brand name, the actual manufacturing of panels and assembly of units is outsourced to contract manufacturers in Asia. One of Vizio’s key early manufacturing partners was Taiwanese electronics giant Foxconn Technology. Foxconn operated factories in China where they would produce Vizio TV components and assemble the final products according to Vizio’s specifications.

In later years, Vizio also started sourcing production from AmTRAN Technology, another Taiwanese company with TV manufacturing facilities across China and Mexico. Today, the majority of Vizio TV manufacturing occurs via AmTRAN plants, either in China or Mexico depending on the model. Vizio closely collaborates with its manufacturing partners to achieve both quality control standards and aggressive cost targets.

Who Owns Vizio TVs Brand?

While Vizio was founded in California, the company was acquired by Chinese technology giant LeEco (formerly LeTV) in 2016 for $2 billion. However, LeEco ran into financial troubles in 2017 and had to divest its US assets, including the Vizio brand. In 2018, Vizio was acquired by Taiwan-based investment company V-TW Holdings for $100 million.

V-TW Holdings is a consortium led by Chinese display manufacturer TPV Technology with investments from US private equity firm Sigma Capital Associates. So currently, Vizio is a US brand but is owned by a Taiwanese holding company with significant Chinese involvement behind the scenes.

William Wang (Founder)

The founder and original visionary behind Vizio was William Wang. As the son of immigrants from Taiwan, Wang graduated from UC Irvine with an MBA and went on to co-found Vizio in 2002. Under his leadership, Vizio grew to become a billion-dollar brand selling millions of affordable TVs annually in North America.

However, Wang stepped down as CEO in 2014 to become Chairman and eventually exited the company after its sale to LeEco in 2016. He is now focused on other business ventures while enjoying the legacy of creating a successful global consumer electronics company from humble roots.

Foxconn Technology

One of Vizio’s earliest manufacturing partners was the Taiwanese electronics manufacturing giant Foxconn Technology, more formally known as Hon Hai Precision Industry Co. Foxconn operated vast factories across China where they produced components and assembled Vizio TVs according to specifications.

This strategic partnership was instrumental in helping Vizio scale up production capacity to meet rapidly growing demand across North America in the late 2000s. Even after Vizio started sourcing from other partners like AmTRAN, Foxconn continued building some high-end Vizio TV lines well into the 2010s utilizing their advanced LCD panel and precision assembly capabilities.

AmTRAN Technology

Founded in Taiwan, AmTRAN Technology Corporation is a leading TV and display manufacturer with facilities across China and Mexico. Beginning in the early 2010s, AmTRAN began taking over a greater portion of Vizio’s TV production from Foxconn. Today, the majority of Vizio TV units sold are assembled through AmTRAN plants, with some lower-end and soundbar models produced in China, and many mid-range to high-end lines manufactured at AmTRAN’s joint venture factory in Mexico.

Producing Vizio TVs across multiple geographies helps the company achieve cost efficiencies and flexibility depending on item specs and tariff/trade factors. AmTRAN’s expertise has been instrumental to Vizio’s manufacturing operations for nearly a decade.

V-TW Holdings

After weathering ownership changes with LeEco and subsequent divestment, Vizio is currently owned by Taiwan-based private investment company V-TW Holdings. Formed in 2018 specifically for the acquisition, V-TW Holdings is a consortium led by Chinese display manufacturer TPV Technology and includes participation from US private equity firm Sigma Capital Associates.

While Vizio still operates and sells products independently, this ownership structure (similar to other Chinese-owned Western brands) allows continued access to Asian electronics know-how and manufacturing clout behind the scenes that has helped make Vizio highly competitive globally.

Where are Vizio TVs made?

Although Vizio was founded in California, none of its TVs are manufactured in the United States. As discussed earlier, the vast majority of Vizio TV panel production and assembly occurs through manufacturing partners in Asia, primarily China and Mexico:

  • China – Low-end and some mid-range Vizio TV lines are still assembled at partner factories like AmTRAN plants located in southern Chinese industrial hubs.
  • Mexico – In recent years, Vizio has been ramping up production at AmTRAN’s joint venture facility in Queretaro, Mexico. Most mid-range to high-end Vizio TV models sold in North America are now built here.
  • Taiwan – Some niche TV product lines or small batches may still be produced through original partner Foxconn at their Taiwan factories, butvolumes are minimal.

So in summary – while Vizio is an American brand, no physical TV manufacturing exists in the US. Their affordable lineups rely on Asian free trade partnerships for all panel/component production and global assembly operations across China and Mexico primarily.

Does Sony/LG/Samsung make Vizio TVs?

No, Vizio TVs are not privately manufactured or co-branded by other major TV companies like Sony, LG, or Samsung. Those brands each operate their own fully vertically integrated global TV production facilities and supply chains. Vizio instead utilizes strategically selected contract manufacturers based in Asia to produce their TVs under the Vizio brand name according to specifications, similar to other independent TV brands like TCL, Hisense, or Xiaomi.

Outsourcing manufacturing allows Vizio to avoid heavy capital investment while maintaining competitive pricing – a key part of their business strategy since inception. So in summary, while Vizio buys panels and components globally, they are not privately manufactured by any other mainstream TV company for rebranding.

Are Vizio TVs Any Good ?

Are Vizio TVs Any Good ?

Consumer reviews and ratings indicate that Vizio TVs, especially their most recent 2021/2022 model year lineups, are capable performers for the price. Here are some highlights of what Vizio TV users commonly report:

  • Vizio sets often receive praise for offering big screen sizes with a full array of local dimming and good HDR handling considering their affordable ticket prices.
  • Picture quality is usually reported as vibrant and luminous out of the box, with decent black levels and contrast. Upscaling capabilities are adequate for streaming/gaming usage.
  • Smart platforms like Vizio SmartCast are adequate if a bit sluggish, but have wide app/streaming support. Voice remotes are a nice convenience.
  • Build quality is serviceable for a cheap TV but may not feel as robust as pricier brands long term. Some early adopter issues are not uncommon.
  • Customer support is considered weak by some users, as factory repairs can be cumbersome through Vizio versus brand-owned centers.

So in general, Vizio TV buyers are satisfied that the quality is good relative to the low cost, even if pictures or features don’t match top Sony/LG sets. For the money, reviews generally conclude they provide good overall value. However, longevity is sometimes questioned for heavy multi-year users.

Reviews Of Vizio TV Users:

Here is a sampling of some representative reviews from verified Vizio TV owners on popular consumer review sites:

“For $500, this 55″ Vizio is excellent – bright HDR colors, and deep blacks for the price. Smart functions work well, apps load quickly enough. If you want a big screen on a budget, definitely consider Vizio.”

“Picture quality is amazing – it rivals my old Samsung that cost 30% more! Menus are a bit slow but it streams Netflix great. After a year no issues, a solid buy.”

“We have had our 60″ Vizio for a few months now. Love the display and the price was right but customer service could use some work if anything goes wrong down the line.”

Why Are Vizio TVs So Cheap?

There are a few key factors that allow Vizio to consistently undercut competitors on price:

  • Outsourced manufacturing in lower-cost regions like Asia and Mexico versus owning factories themselves saves billions annually.
  • The streamlined business model focuses only on TV sales versus manufacturing TVs plus other products.
  • Economies of scale from selling millions of affordable TVs globally earning strong volume discounts from partners.
  • Sell direct-to-consumer through major retailers when possible versus through independent dealers.
  • Aim for high unit sales over large profit margins on individual TVs.
  • Less spent on marketing/branding versus Samsung, and Sony as they rose organically through quality/price reputation.

By leveraging these strategies, Vizio can keep TV costs low enough to often undercut the least expensive name brand sets by $100-200 regularly while still maintaining quality and features. Their competitive advantage lies in efficient affordable manufacturing.

How Long Do Vizio TVs Last?

Consumer reports estimate the average lifespan of a new television is around 7-8 years before needing replacement or major repairs. For Vizio TVs in particular, longevity will depend on several factors:

  • Model Year – Newer 2020+ sets benefit from advances that may boost reliability vs early Vizio TVs.
  • Usage & Care – Heavier daily use or neglect could impact components faster over time.
  • Manufacturing Batch – Some years may have isolated component/quality control issues.
  • Repairs – Timely professional repairs can extend TVs while neglecting issues leads to premature failure.

In general, most consumer reviews suggest newer Vizio TVs have equal or greater than average lifespan if properly cared for regularly. Heavy daily users report 3-5 years of trouble-free operation is typical, while lighter watchers often get 7-10 years out of a Vizio before upgrades are desired. Proper ventilation, dusting, and care can positively impact their functional lifetime.

Pros Of Vizio TVs

Competitive Pricing:

As mentioned throughout, Vizio TVs undercut comparably sized name-brand TVs by $100s thanks to streamlined manufacturing. Even their latest top models stay nicely priced versus competitors.

Picture Quality:

For the affordable prices, picture quality on Vizio sets often impresses – accurate colors, deep blacks, and brightness. Newer Full Array sets rival pricier brands.

Low Input Lag:

Gamers appreciate Vizio’s focus on keeping input lag low, even on budget models. This makes for a smoother experience versus TVs without this optimization.

Cons Of Vizio TVs:

Unpolished Experience:

Some complain menus are sluggish versus Samsung/LG. Early firmware also had quirks, though ongoing updates smooth over time.


While adequate, upscaling of lower resolution content to big Vizio screens isn’t always as seamless versus more polished brands.

HDR Experience:

Affordable Vizio sets won’t deliver the objective HDR performance of premium brands, but many feel they get close considering the low cost.

In summary, while Vizio TVs boast tremendous value for their competitive entry prices, some refinements still lag behind pricier competitors. But for most mainstream users, the pros far outweigh the quibbles at the Vizio value price point.

Comparison Of Vizio TVs And TCL TVs

Comparison Of Vizio TVs And TCL TVs

Vizio Features:

  • Vizio SmartCast smart TV platform is very mature with a wide app selection.
  • The newest Vizio TVs offer a full array of local dimming, Dolby Vision HDR, and high brightness for the price.
  • Build quality is decent, if not most robust feeling panel construction.
  • Customer support quality is questionable after purchase issues arise according to some.

TCL Features:

  • TCL Roku TV operates on the very polished and ubiquitous Roku OS most prefer over Vizio’s UI.
  • Contrast performance and black levels often surpass Vizio’s on similar models for only a $50 premium.
  • Panel uniformity is generally more consistent with fewer issues out of boxes for TCL.
  • Top-tier TCL 6-Series with mini-LED exceeds all but highest-end Vizios and rivals $3K+ TVs with its picture.

So while both offer phenomenal value, TCL may get preference from some for their subtle spec and build quality edges, along with reliability and Roku benefits over Vizio’s SmartCast OS – all for a minimal price increase worth it to many customers. However, others feel Vizio offers enough quality for an even lower ticket. Both brands deliver excellent performance considering affordability.


Is Hisense or Vizio better?

Both are good budget brands, but Vizio generally has a slight edge in picture quality thanks to better software and processing. However, Hisense often has lower price points. 

How does Vizio compare to Samsung?  

While Samsung sets tend to be pricier, their picture quality is usually superior with better colors, contrast, and upscaling. However, the value of Vizio is hard to beat for most users on a budget.

Is Vizio manufactured by Sony?

No, Vizio does not partner with Sony for manufacturing. They outsource production entirely to Asian partners like AmTRAN and Foxconn in China and Mexico instead of manufacturing domestically like Sony.

Is Vizio a good brand of TV?

Yes, overall Vizio is considered a solid brand for affordable smart TVs. Their screens deliver good value for the price, especially newer models. Quality can fluctuate between years, but most users enjoy Vizio as a worthy mainstream option.


In conclusion, while Vizio TVs are an American consumer brand, they are not manufactured in the United States. All panel production and assembly are outsourced by Vizio to partners in Asia and Mexico to keep costs low. This allows Vizio to offer affordable smart TVs that compete on price with much bigger brands. Through strategic partnerships over the years with companies like Foxconn and AmTRAN, Vizio has been able to rapidly scale up manufacturing capacity globally to meet the growing demand for their televisions.

Despite not owning any factories itself, Vizio has established itself as one of the top brands for budget-friendly smart TVs, especially in North America. By leveraging contract manufacturers, Vizio avoids the capital costs associated with building and operating production plants. This allows them to consistently undercut competing brands on price, while still delivering good overall picture quality and features. Vizio’s success demonstrates how strategic partnerships can help smaller brands compete globally in the consumer electronics industry.


Leave a Comment