Who Makes Hisense TVs?

Hisense is a leading electronics brand known for affordable TVs. But who manufactures Hisense televisions? This comprehensive guide explores the history of Hisense TVs, who owns and makes the brand, where they’re produced, comparisons with competitors, and recommendations for the best Hisense models. By the end, you’ll have a clear understanding of this budget-friendly TV giant.

From its beginnings as a small Chinese company to becoming a top global player, Hisense has seen immense growth through strategic partnerships and acquisitions. We’ll uncover the key details of Hisense’s evolution, demystify its manufacturing and ownership structure, and provide need-to-know details for any customer considering high-value Hisense TVs.

Each section is packed with useful facts while maintaining an accessible tone. Visual aids help summarize complex production relationships at a glance. Whether you want background on the brand or need help selecting a new Hisense TV, this guide promises to answer all lingering questions about who makes these affordable screens available around the world.

History Of Hisense TVs

History Of Hisense TVs

Founded in 1969, Hisense started as a state-run television repair factory in China. Throughout the 1990s and 2000s, the company invested heavily in R&D and manufacturing infrastructure. It acquired international brands like Gorenje and started producing its TV lines under the Hisense name around 2000. During this period, Hisense aimed to compete against global giants like Sony TVs in the mainstream TV market by improving quality and expanding its product lines.

By 2010, Hisense had become China’s largest television manufacturer. Its global expansion continued through the acquisition of Mediagroup in 2013 and the establishment of a US headquarters the same year. Today Hisense is a leading multinational with a diverse lineup of TVs, appliances, and more sold worldwide.

Who Makes Hisense TVs?

While Hisense TV production is managed by the parent company, manufacturing operations are handled through Hisense-run factories and third-party partners. The brand’s three main production facilities are located in China, Mexico, and South Africa.

Many Hisense TVs are manufactured in Chinese facilities by the majority state-owned Hisense Visual Technology Co Ltd. Other production comes from strategic partnerships such as with Compal Electronics and AmeriSource Technologies, which handle certain television productions under contract. Close quality control ensures consistent standards worldwide.

Who Owns Hisense TVs?

Hisense Group Holdings Co Ltd owns and governs the entire Hisense brand worldwide. It is majority owned by Xiamen Xinghua Silicon Industry Co Ltd which is itself wholly owned by the Xiamen government.

As a state-run company, Hisense Group falls under the guidance of China’s central government’s five-year economic plans. However, it operates internationally as an independent commercial enterprise seeking profit through competitive products sold globally.

Where Are Hisense TVs Manufactured?

Hisense operates several major manufacturing facilities worldwide to serve different markets efficiently:

Qingdao, China

The flagship and largest facility produces a massive 35 million LCD TV panels annually. Strict quality control ensures reliability across various product lines. Nearby component suppliers also keep costs low.

Apodaca, Mexico

A modern factory specially handles North American production. Proximity reduces shipping expenses for the critical U.S. market.

Atlantis, South Africa

Catering to African and European customers, this facility has a current capacity of 1.2 million TVs per year. Its location is optimal for major distribution centers.

In addition, contract manufacturing agreements fill demands beyond Hisense’s capacities. Compal Electronics and AmeriSource Technologies produce under license at overseas plants to expand scalable output.

By strategically positioning production lines on multiple continents, Hisense minimizes costs and lead times. Regional customers also benefit from local product support and service centers. This manufacturing infrastructure is key to Hisense’s worldwide competitiveness.

Is Hisense A Good Brand?

Overall Hisense has earned a strong reputation for competitive value. Independent reviews tend to find Hisense TVs offer similar picture quality to higher-priced name brands but lack some advanced features. Build quality has improved tremendously in recent years approaching the top tier.

Common pros include affordable pricing, bright sharp images, good smart platforms, and reliable performance. Cons can be standard color accuracy and limited viewing angles on budget models. Premium models exceed expectations across the board. Hisense backs products with reasonable 1-2 year warranties providing peace of mind.

For budget-conscious customers unconcerned with the latest tech, Hisense is an excellent option for delivering entertainment value through affordably priced screens suitable for most applications.

Price Ranges Of Hisense TVs

Hisense offers affordable options across a wide array of popular screen sizes. Entry-level models start around $200 for 32-inch displays while premium 65-inch and above TVs can reach $1000-1500 for cutting-edge tech like quantum dot panels.

The brand excels at delivering size and value, often undercutting similarly specced sets from competitors by $100-300 routinely. This allows consumers greater buying power to experience the latest in UHD and HDR technologies.

Screen SizePrice Range

Being able to find quality 55-65 inch 4K TVs in the $500-1000 range is a major factor in Hisense’s mass appeal worldwide and ability to continuously capture new customers. Affordability remains central to the brand mission.

Why Are Hisense TVs So Cheap?

Large production volumes and global supply chain efficiencies help Hisense achieve competitive pricing. With annual LCD panel orders in the tens of millions, bulk panel prices are significantly lower versus smaller brands.

Additionally, Hisense TVs rely more on common off-the-shelf components versus expensive proprietary parts. Engineering costs are reduced through modular design focused on interchangeable internals across product lines too.

Profits per unit are sacrificed in exchange for market share gains based on affordability. Hisense aims to attract new customers and encourage repeat brand loyalty through televisions that deliver expected value at low budget-friendly price points compared to competitors.

Comparison Of Hisense TVs With Other Famous Brands

Hisense achieves parity with many name brands in terms of picture quality while undercutting prices by $100-400 on average for similar screen sizes and features. It lags in some areas:

  • TCL – Similar value but TCL offers proprietary Roku operating system and stronger U.S. brand recognition.
  • Vizio – Comparable image quality but Vizio focuses more on budget segment with lower peak brightness.
  • Sony – Sony leads in picture accuracy and audio but Hisense provides 85% of the experience for 60-70% of the cost.
  • LG – LG performs best for image processing and interfaces but starts at a higher margin than Hisense models.
  • Samsung – Samsung leads Hisense in design/build quality but costs 30-50% more for equivalent screen sizes.

Overall it punches above its price class, though premium competitors have certain advantages Hisense aims to progressively match.

Hisense vs TCL

BrandOperating SystemSmart CapabilitiesPeak BrightnessCost
HisenseVIDAA U4.0Basic smart featuresTypically 400-500 nitsLow-moderate
TCLRoku TV (proprietary)Very full-featured smart TVUsually 400-600 nitsLow-moderate

Hisense vs Vizio

BrandPicture QualityAudio QualityBacklightingCost
HisenseGood color accuracyBasic speakersFull arrayLow-moderate
VizioSlightly less accurateBasic speakersEdge litLowest prices

Hisense vs Sony

BrandPicture ProcessingAudioBuild QualityCost
HisenseGood but basicBasic speakersPlastic chassisLow-moderate
SonyState-of-the-artExcellent speakersMetal/glass designModerate-high

Hisense vs LG

BrandOS/FeaturesDisplay TechnologyDesignCost
HisenseVIDAA OS, basic appsLCD typicallyPlastic/metal comboLowest-moderate
LGwebOS, full featuresOLED/LCDPremium glass/metalModerate-high

Hisense vs Samsung

BrandUpscaling/ProcessingDimming ZonesMaterialsPrice
HisenseGood value processingnone-standardPlastic/aluminumLowest-moderate
SamsungBest-in-classHundredsPremium glass/metalModerate-high

Top 3 Best Hisense TVs

Top 3 Best Hisense TVs

Here are some top models delivering excellent picture quality and features for their very reasonable price points:

The Hisense R6090G elevates the home theater experience with gorgeous Dolby Vision HDR images from its ultra-bright Full Array LED panel. Featuring Quantum Dot technology for a wider color gamut, this 60-inch set rivals screens twice its price.

The Hisense 55H8G offers buttery-smooth 4K action through its 120Hz panel and Game Mode. Android TV also gives access to countless streaming apps and services. Beneath its ultra-slim frame lies a sophisticated ULED display optimized for both movies and games.

H3. Hisense R6090G

Screen Size: 60-inch
Resolution: 4K UHD
HDR Formats: Dolby Vision, HDR10, HLG
Display: Full Array LED with local dimming
Smart TV: VIDAA U4.0 platform
Speakers: 20W with DTS Virtual:X
Gaming: 120Hz effective refresh rate
Connections: 4 HDMI ports, USB, WiFi, Bluetooth

Hisense 55H8G

Screen Size: 55-inch
Resolution: 4K UHD
HDR Formats: Dolby Vision, HDR10, HLG
Display: Quantum Dot LED with local dimming
Smart TV: Android TV 9.0 platform
Speakers: Dolby Atmos, DTS Virtual:X enabled
Gaming: 120Hz effective refresh rate, VRR
Connections: 3 HDMI ports, USB, WiFi, Bluetooth

Hisense 43H4F

Screen Size: 43-inch

Resolution: 4K UHD

HDR Format: HDR10

Display: LED without local dimming

Smart TV: VIDAA U4.0 platform

Speakers: DTS Virtual: X

Gaming: Refresh rate n/a

Connections: 3 HDMI ports, USB, WiFi, Bluetooth

Frequently Ask Questions

Who Makes Hisense TVs?

Hisense TVs are manufactured by Hisense’s factories as well as partner contract manufacturers like Compal Electronics and AmeriSource Technologies. 

Does Samsung own Hisense?

No, Samsung does not own Hisense. Hisense is an independent brand that is majority-owned by Chinese state-owned enterprises.

Is Hisense a good brand?  

Yes, Hisense is considered a good brand. Reviews show they deliver good image quality and features for the price. Build quality has also improved in recent years. Hisense backs TVs with reasonable warranty support.

Is Hisense better than Samsung?

Not necessarily – it depends on one’s budget and needs. Samsung TVs tend to have better build quality but cost 30-50% more for similar sizes. Hisense offers comparable performance at a more affordable price point for many users.

Is Hisense TV better than LG? 

Picture quality is generally on par but LG has advantages in features and interface. Unless price is the primary concern, LG would be a better choice for its premium smart TV platform and OLED display technologies.

Is Hisense better than Sony?

Sony has an edge in picture accuracy and audio quality, while Hisense provides good value at a lower price. Unless high-end performance is necessary, Hisense remains a competitive option compared to Sony for most viewers.


In conclusion, Hisense has established a robust global manufacturing network that allows it to produce affordable TVs at scale. Through wholly owned facilities and strategic partners, Hisense can efficiently meet worldwide demand. This supply chain expertise is a major factor in Hisense becoming one of the most popular TV brands.

While management and ownership of the Hisense brand is centralized, television production is handled through various Hisense-run and contracted facilities. This hybrid approach grants flexibility and high output to maintain competitive pricing. After gaining insights into Hisense’s origins, manufacturing infrastructure, and ownership structure, it’s clear why they remain an excellent option for customers seeking value without compromising on quality entertainment.


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